It's a changing game for marketers creating customer experiences. What does the AI and ML landscape look like?

Jim McHugh is the CEO of Mperativ, the revenue marketing platform that connects go-to-market strategy to the revenue operations engine. Today, there is greater demand than ever for better and more quantifiable connections between marketing budgets and how they drive business outcomes. Even with thousands of marketing technology products available, it has been difficult for them to clearly show the impact of marketing initiatives and spend on revenue outcomes, paving the way for new technologies to rise up to this challenge and create the future of marketing science. This year, we'll begin to see go-to-market teams establish a new realm of marketing science that brings together siloed data to quantify how marketing drives results, setting the stage for continuous, bitemporal data models that will unlock the true benefits of AI and ML for marketing. Connect marketing to revenue and predict business outcomes.